Browsing Archive: August, 2010

Twenty Somethings ?

Posted by Admin Admin on Monday, August 23, 2010, In : Trends & Society 
A great article appeared in this weekend's NY Times Magazine regarding Gen Y - twenty-somethings.

Read the entire story here or download it here.

Some insights from the article are below.  Marketers beware - serving this market will be more difficult than ever.

"The 20s are a black box, and there is a lot of churning in there. One-third of people in their 20s move to a new residence every year. Forty percent move back home with their parents at least once. They go through an average of seven ...
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What Motivates Us?

Posted by Admin Admin on Wednesday, August 4, 2010, In : Entrepreneurship 
A couple of great messages to consider and think about for leaders of all types and all types of organizations.

What Motivates Us - Daniel Pink and his new book Drive - is great and offers useful insights for entrepreneurs and leaders.  

Watch -

A second article worth reading is from David Brooks in the NYTimes - which is a summary of  two ways of thinking about life, one that emphasizes the individual and one that emphasizes circumstances.

Read -
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About Me

John Fees John Fees is an entrepreneur, strategic marketing executive and business leader in the fields of affinity, collegiate and partnership marketing. During the course of his career, John has founded and led successful companies specializing in strategic marketing and media, affinity, partnership marketing and financial services. Currently, he serves as the co-founder & managing director of NGI Group. NGI Group is a large shareholder in portfolio companies including GradGuard, MassDrive & MyLifeProtected.