Showing Tag: " marketing" (Show all posts)

Trends in Alumni Affinity Marketing & Beyond

Posted by John Fees on Wednesday, January 21, 2015, In : Affinity Marketing 

Most of my career has been involved with affinity marketing. Often the focus has been between affinity - what consumers care about, non-profits / universities and financial institutions such as banks, student lenders and insurance companies.

As a result, it is interesting for me to read, the annual CFPB report to Congress on college credit card agreements. The world of alumni collegiate marketing has changed and there may be implications for other affinity markets as well.

  • The number of higher ...

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Back to College - Changing Mindsets

Posted by Admin Admin on Tuesday, August 21, 2012, In : Trends & Society 
Seasons are important milestones in our lives.   Back to school is one of those seasons that I find useful to consider how things in the world are changing.  It is easy to consider that the grad students who taught classes 20 years ago are now being replaced by online courses taught by professors.  Is it better or worse - probably hard to tell. 

What is different is the mindset and insights of the students who arrive in any class.

A brief article in Inside Higher Ed by Scott Jaschik reports th...

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About Me


John Fees John Fees is an entrepreneur, strategic marketing executive and business leader in the fields of affinity, collegiate and partnership marketing. During the course of his career, John has founded and led successful companies specializing in strategic marketing and media, affinity, partnership marketing and financial services. Currently, he serves as the co-founder & managing director of NGI Group. NGI Group is a large shareholder in portfolio companies including GradGuard, MassDrive & MyLifeProtected.