Showing Tag: "twenty-somethings" (Show all posts)

Twenty Somethings ?

Posted by Admin Admin on Monday, August 23, 2010, In : Trends & Society 
A great article appeared in this weekend's NY Times Magazine regarding Gen Y - twenty-somethings.

Read the entire story here or download it here.

Some insights from the article are below.  Marketers beware - serving this market will be more difficult than ever.

"The 20s are a black box, and there is a lot of churning in there. One-third of people in their 20s move to a new residence every year. Forty percent move back home with their parents at least once. They go through an average of seven ...
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About Me

John Fees John Fees is an entrepreneur, strategic marketing executive and business leader in the fields of affinity, collegiate and partnership marketing. During the course of his career, John has founded and led successful companies specializing in strategic marketing and media, affinity, partnership marketing and financial services. Currently, he serves as the co-founder & managing director of NGI Group. NGI Group is a large shareholder in portfolio companies including GradGuard, MassDrive & MyLifeProtected.